FIFA are squeezing as much revenue as humanly possible from the 2026 World Cup. World football’s governing body is projecting ...

As national teams battle for football’s biggest prize on the pitch, Adidas and Nike are competing for a different ...

Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage ...

SAN JOSE, California, June 21 (Reuters) - Paraguay 's outspoken coach Gustavo Alfaro took aim at football's ‌business elites ...

Manchester United icon David Beckham is in line for a massive payday thanks to his multiple World Cup sponsorship ...

Swedish soccer fan discovers Buc-ee's during the World Cup in Texas, raving about beef jerky and cowboy hats in a viral local ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that ...

ATLANTA (AP) — Curaçao fans went wild. The Germans were in shock. Livano Comenencia had scored a goal for the smallest nation ...

Beauty is taking on a bigger role than ever in the World Cup, with official sponsorships and a slew of ambassador deals, many ...

The 20-year-old Swiss midfielder subs in late and jumpstarts a scoreless snoozer with a brace in a 4-1 victory over Bosnia ...

Thomas Tuchel has shared his concerns over hydration breaks "changing the identity" of FIFA World Cup matches, believing that ...

One thing is for sure, America will find a way to broadcast commercials, writes columnist LeBron Hill ...