CARLSBAD, Calif. – After coming to grips with a world in which a Toyota Prius is a cool, genuinely attractive car, it’s time to wrap your head around another doozy: the new 2023 Toyota Prius Prime ...

We conduct a Car of the Year–style competition to determine which plug-in hybrid is best within its respective segment. After spending extensive time with our yearlong Prius Prime XSE test car and a ...

The fifth-generation 2024 Toyota Prius Prime enters its second year in the American market as a compelling plug-in hybrid compact sedan aimed at hyper-milers who don't want to compromise of comfort, ...

New-car test drives are like fine dining but with higher stakes. Fewer steaks, too. In both cases, the experience is heightened when you know what to look for as everything comes together. That’s ...