Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest.

Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.

FIFA instituted mandatory water breaks for the 2026 World Cup, citing player safety in the heat. But fans are livid for one ...

Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage ...

FOX is on track to make over $249 million from World Cup hydration break ads alone. Here's the math behind that huge number.

Dove turns the spotlight on girl athletes in the 2026 World Cup campaign, bringing the Body Confident Collective to the ...

World Cup issues go beyond profits, from politics and security concerns to ticket sales, sponsorship risks and global ...

When temperatures rise at the 2026 FIFA World Cup, so does the broadcast revenue. Here is how much Fox reportedly makes ...