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It may be time for a freezer cleanout!
Frozen food sales in the U.S. were up more than 45% during the 52-week period that ended in September 2025 compared with calendar year 2019, according to the American Frozen Food Institute and FMI.
AFFI and FMI's fourth annual Power of Frozen in Retail report finds 40 percent of shoppers now use frozen foods daily or every few days.
When it comes to grocery shopping, you might assume fresh is always better. Bright, colorful produce and recently caught seafood often look more appealing in the store than their frozen counterparts.