Add Yahoo as a preferred source to see more of our stories on Google. The fiery items in order of proposed spice level include a Fiery Strawberry & Sprite, Fiery Mozzarella Fries, Fiery Bacon Whopper, ...

From March to June, U.S. restaurant chains collectively launched 76 new spicy menu items, according to market research firm Datassential. It's a way to introduce easy-to-execute and buzzy options that ...

Some like it hot, and new research shows younger diners are among them. The push toward spicier menus is a hot new tactic for restaurants feeling the burn of slower consumer spending. By turning up ...

If you’re something of a heatseeker, getting fast-food items with a kick can be a challenge. Most places are scared to use enough spice, so even most fast-food chains' spicy items often feel too mild.

Sprite is tapping into Gen Z’s love of spicy food with a new global campaign, “Hurts Real Good,” that leans into the soda’s promise to amplify — not extinguish — the heat of bold flavors, per details ...