Small business owners who operate flower shops must take display and decorating options into account, as the displays are the first thing customers notice when they walk into the store. In addition, ...

In a world of digital ads and online shopping, securing customer attention in-store is harder than ever. Consumer focus has declined rapidly in the face of technology, with the average attention span ...

National survey of 1,100+ U.S. shoppers shows retail displays influence discovery, comparison, and final purchase decisions made in physical stores. Physical retail remains a dynamic environment where ...

The findings just go to show that, while ad tech is what marketers like to geek out over, consumers are just as easily persuaded by something that is simply just large and flashy. When asked what ...

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays. Mobile ...

ORLANDO, Fla. — Epcot shoppers always have an international selection of merchandise, but now its points of purchase are presented with holiday flair, lavender among the greenery, peppermint-striped ...

Rike’s department store was known for its decorations and activity around Christmastime. Many Daytonians may remember being enthralled by the animated store windows around the holidays. The iconic ...