Service area pages are website landing pages that promote the locations to which a business travels to serve its customers. They are sometimes also known as “city landing pages.” When properly ...

In this era of online marketing, a landing page is not a luxury, it's a necessity. In most cases, the difference between closing a sale and having a consumer choose a competitor can be chalked up to ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

A landing page does one thing for your business: it gets visitors to convert into leads. It takes careful planning and strategy. Read about the seven best practices for creating high-performing ...

Think of them as a focal point in your audience’s journey to do what you want them to do. Each landing page is tailored to both market and sell visitors on taking the action you want them to, whether ...

What's the difference between a microsite and a landing page? Are they synonymous terms, or do they serve different purposes? We asked the experts. If you want to market an individual product, service ...

Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. “You never get a ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Without a landing page, visitors can wander without taking meaningful action. (Image: Domains) If you're investing in online advertising across platforms like Google and social media, creating a ...