Enthused by expanding revenues, Indian FMCG players are hiking their advertising budgets to gain high visibility for their brands in an increasingly competitive market. According to figures from the ...
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Urban India Goes Label-Free, Rural Bets on Big Brands: FMCG Sees a Tale of Two Shoppers
In a striking shift in consumer behaviour, urban India is moving beyond brand labels while rural India is embracing them more than ever. According to industry analysts and data from Kantar and ...
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At 6%, rural FMCG growth 2x of urban
MUMBAI: Rural consumption of FMCG products like atta and soap, driven by a good monsoon season, grew at more than double the pace of urban in the Sept quarter, where middle class people have curtailed ...
After a GST-disrupted October and patchy November, India’s FMCG majors closed Q3 FY26 on firmer ground, with December-led ...
FMCG companies expect to see better volume growth trends in the coming months, post the GST-transition and improved demand trajectory visible month-on-month in the December quarter. Companies expect ...
FMCG advertisers sharply accelerated their digital push between 2024 and 2025, marking a decisive inflection point in media planning for India’s largest advertising category. Higher digital spends, ...
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Consumer majors eye volume growth, EBITDA gains in FY27 as inflation eases
Fast-moving consumer goods companies foresee volume-driven growth in the upcoming fiscal year. Easing inflation and stable commodity prices are expected to boost demand. Companies like Dabur, Marico, ...
As per the dentsu e4m Digital Advertising Report 2026, digital now accounts for 64% of FMCG ad spends, rising from 53% in 2024, while television’s share has declined significantly to 29% from 40% ...
As a strategy, Gaurang Shah, head investment strategist at Geojit Investments remains selectively bullish on the FMCG stocks on the back of a likely improvement in semi-urban and rural demand.
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