“Grey Days” is to New Balance what “Air Max Day” is to Nike: a chance to highlight one of its signatures with a whole lot of sneaker releases. Andrew Reynold’s first New Balance sneaker, the 933, will ...

Each May 1, Boston-based New Balance celebrates its heritage and embraces its signature color of grey. Not many brands want to elevate grey as the pinnacle expression of design, but New Balance is all ...

Sneakerheads have their own calendar, and New Balance's annual Grey Days celebration is always circled as one of the most important events of the year. Originally introduced in the 1980s to build a ...