Sneakerheads have their own calendar, and New Balance's annual Grey Days celebration is always circled as one of the most important events of the year. Originally introduced in the 1980s to build a ...

It would be hard to find a New Balance model that isn’t offered in gray. In fact, its affinity for gray dates back to the 1980s and has pretty much remained as its de-facto shade for all of its ...

New Balance has expanded "Grey Day" this year by converting the one-day event to a month-long celebration of the brand's signature color. The Boston-based brand kicked off the event yesterday with the ...