According to Nielsen and Adobe Analytics, NBC averaged 24 million viewers across its prime afternoon coverage (2-5 p.m. EST) and Primetime in Milan (8-11 p.m. EST and PST) through Friday. That is a 94 ...
NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los ...
NBC was wise to bring in Shaun White for the Parade of Nations, but capturing the scale of the 2026 Milano Cortina Olympics ...
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