Development of a successful marketing strategy is an important step for any small business. It enables the company to move beyond word-of-mouth referrals and use marketing tactics to drive new ...

You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.

A SWOT analysis is a useful framework for assessing the Strengths, Weaknesses, Opportunities and Threats for an organization or a specific project. But have you ever considered using it to examine or ...

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. You can think of your strengths and weaknesses as internal factors that are present right now. Opportunities and ...

Q: What is a SWOTanalysis, and how can it help me? A: Marketing isprobably the most fun aspect of small-business management. Itinvolves direct communication with your customers and clients andallows ...

Long before the Internet, E. Jerome McCarthy developed the 4 P's of Marketing as a “global managerial approach.” Product, Price, Place and Promotion provided a useful system for marketing in the ...

Question: We hope you’ll welcome a follow-up question to your last Friday’s column on SWOT (Strength-Weakness-Opportunity-Threat). We have our own corporate strategy planning team in our ad agency. In ...