As companies grow up, their branding usually does, too. That often means that the initial quirkiness of a startup logo fades into the slick, streamlined branding you see everywhere today–like that ...
Are you a print subscriber? Activate your account. By Patrick Ward - 1 hour 31 min ago By Jeanine Poggi - 2 hours 49 min ago By I-Hsien Sherwood - 4 hours 57 min ago By Jessica Wohl - 5 hours 31 min ...
Mailchimp’s branding, encapsulated by Freddie the winking monkey, is iconic. So why mess with a good thing? [Image: Mailchimp]The most prominent aspect of the new identity is an outline of the chimp’s ...
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