Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

As media undergoes a significant transformation with a definitive shift from print to digital platforms, Ascend Agency is playing a pivotal role in shaping the future of public relations (PR) and ...

Celebrity publicist and CEO of Society22 PR, an award-winning hybrid digital PR agency based in Los Angeles and NYC. Are you pouring resources into SEO but struggling to see results? You might be ...

Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. The business-to-business (B2B) industry has long witnessed the ...

The ever-changing landscape of public relations is moving at a faster pace than ever before. As India embarks on this digital ...

In the past few years, more publicity firms have launched performance PR divisions. Here’s what it is and why companies love it. Performance marketing has been around for over 20 years—a strategy ...

No matter which way you’re gathering with loved ones this holiday season and beyond, someone you care about from outside your bubble will surely ask, “What is it you do again?” For most people that ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

There is a glitch in the B2B marketing matrix, which is to say there is an opportunity for companies that fix it. Securing high-quality backlinks is one of the two most important SEO factors for ...

Fleet Street launches a placement-led digital PR model replacing traditional retainers with fixed-scope placements.