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Starting Feb. 29, marketers will no longer be able to use LinkedIn’s “Lookalike Audiences” as an ad-targeting option. While the business-to-business social-media platform changes how marketers are ...

LinkedIn today discontinued Lookalike Audiences, impacting the way businesses target their ads on the platform. With this action, new look-alike audiences can no longer be created, and existing ...

"We're thrilled to be integrating with LinkedIn's Audience Insights API," said Yariv Drori, Chief Strategy Officer at Multiview. "Our clients have seen tremendous results from our LinkedIn advertising ...

LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new ...