CELTIC are set to appoint Heineken’s Paul Mazoyer to a key new role focusing on delivering ‘world class supporter service’.

The football on the pitch was unforgettable, but Heineken added something extra. As part of the “Friends Have More Friends” campaign, strangers first connected over the phone, bonding over their ...

#FeaturedStory Celebrating the quirks, passion, and loyalty of Nigerian UCL fans through unforgettable live match experiences Heineken® is once again redefining the football fan experience as it kicks ...

AMSTERDAM, April 29, 2025 (GLOBE NEWSWIRE) -- Whether it’s pulling on a lucky jersey or claiming the same barstool before kick-off, football fans around the world have many of their own matchday ...

Juventus Football Club and Heineken® are pleased to announce a new multi‑year partnership aimed at enhancing the fan experience and strengthening the bond between the Club and its supporters.

The UEFA Champions League (UCL) final is a highly anticipated event that captivates football enthusiasts worldwide. As it is its custom, Heineken, a renowned global beer brand, sponsored the UCL ...

At the heart of this experience is Heineken, the world’s leading premium beer and a global sponsor of the Champions League.

Heineken is once again redefining the football fan experience as it kicks off the UEFA Champions League knockout stages in Nigeria with its exciting campaign, ‘Cheers to the Real Hardcore Fans.’ The ...

Sports and music have always been an integral part of culture around the globe. They reach across borders, languages, and time zones to bring fans a break in their day, something to look forward to on ...