Gen Z and millennials are drinking less alcohol than previous generations. Here's what's behind the shift and how wellness ...

Gen Z is living the paycheck-to-paycheck twenties lifestyle—splurging on high rent costs and dishing out 99-cent ramen noodles. Yet in just a decade, they’ll be the most powerful economic force. Only ...

Realtor.com found nearly 2 million young would-be buyers trapped in what would've been considered a state of suspended ...

Forbes contributors publish independent expert analyses and insights. Colleen Batchelder an expert on hiring and managing Generation Z. Job hopping among Gen Z workers averages just 1.1 years, but the ...

Fed up with endless scrolling, some Gen Zers are tracking their media consumption to be more intentional about their time.

In men, that begins to look like onanistic self-optimization as a means of taking control and a fear-based avoidance of the ...

Gen Z workers are flocking to industries like healthcare and education in hopes of evading AI and recessionary impacts—but some of those jobs pay rock-bottom salaries.

Many are now trading their basic-tier, ad-ridden interfaces for the clunky, scratchy, and strangely beautiful world of ...