Equinox’s $40,000-a-year “Optimize” membership has amassed a waitlist of more than 1,000 people, CNBC recently reported. The membership has attracted attention because it is ...

After two years of consumer call-outs, Equinox swapped Grown Alchemist for Le Labo. Here’s what brands can take away from the switch.

The bath products in Equinox’s locker rooms have long been part of the gym’s appeal: For over a decade, members could lather ...

For some, it's going to Equinox for their daily workout; for others, it's a bottle of Le Labo Rose 31 hand wash, displayed on their sink like an art piece. And now, the ultimate luxury ...

The Estée Lauder Cos.-owned fragrance and skin care brand will replace Grown Alchemist, which first joined forces with Equinox in 2024.

A $600,000 settlement was reached between the New York State Attorney General Office and Equinox Group – the fitness company behind Equinox, Equinox+ and SoulCycle – for making it difficult for New ...

Swiss-born Chief Executive Chris Norton will bring the high-octane hotel brand to Anguilla, the Red Sea and more locations in ...