For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Direct marketing works best when it's aimed at a very specific audience that cannot be easily reached any other way. Short-term results from direct marketing can be measured accurately and directly by ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding ...

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter. We'll be in your inbox every morning Monday-Saturday with all the day’s ...

If there was ever a time to take the plunge into Internet marketing, now is the time. Why now? Internet marketing — or eMarketing, as we refer to it at GotMarketing — is incredibly cost-effective, and ...

Many of us who make our living from this arena still debate what the difference between network marketing and direct sales is. Even so, the vast majority of experienced network marketers would define ...

This week’s VO School Podcast discusses the principles of direct marketing. As voice actors, we find projects a variety of ways via agents, online casting, our websites, and networking. Direct ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

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