The retail giant's latest earnings report shows a worrisome change.

Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

Global burger giant McDonald’s is selling a lot more more kid-sized cheeseburgers to adults than it did a few years ago. It's ...

The conference unites marketing, media, and technology leaders to discuss AI, changing consumer behaviour, and data-driven ...