Burger King went big on self-deprecating Oscars ads. Now it needs to prove it's fixed past missteps.

Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and ...
Marketing Dive

Burger King’s CMO on firing its mascot as brand evolves in new campaign

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

Burger King Changed the Whopper in a Big Way—And Finally Gave It the Upgrade It Deserves

It's the same classic burger you love ... only better ...