Several cereal brands are prepared for Target's pivot to only selling artificial dye-free cereal. General Mills, Kellogg's embracing the move.

Artificial food dyes like Red 40 are used in countless products — and have long been the subject of debate. For decades, regulators believed that artificial dyes were safe to eat in small amounts. But ...

Walmart is taking the biggest step yet to overhaul ingredients used in America’s food supply. The country’s largest grocer said Wednesday that it was working to remove synthetic dyes from all its ...