Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that would ...

In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including ...

Apple on Aug. 29 confirmed it acquired Akonia Holographics, a Longmont, Colo.-based startup that builds lenses for augmented-reality glasses, Reuters reports. Augmented reality enables a device — in ...

Apple’s 2026 product roadmap reveals a year of significant advancements, focusing on artificial intelligence (AI), innovative ...

Apple plans an ambitious expansion into foldables, smart home tech, budget Macs, and augmented reality devices in 2025.

The future of Apple wearables just got dimmer as the company has canceled augmented reality glasses that would be able to pair with its devices. According to Bloomberg, Apple's AR glasses, codenamed ...

Apple (NASDAQ:AAPL) has shut down work on advanced augmented reality glasses that could be paired with its devices, Bloomberg reported Friday, according to people with knowledge of the move. The ...

Apple is reportedly keenly interested in AR, calling it a core technology -- but the firm has yet to demonstrate any AR-based products or features. Share on Facebook (opens in a new window) Share on X ...

We recently published a list of 10 Best Augmented Reality Stocks To Buy Now. In this article, we are going to take a look at where Apple Inc. (NASDAQ:AAPL) stands against other best augmented reality ...

We recently published a list of 11 Best Augmented Reality Stocks to Buy According to Hedge Funds. In this article, we are going to take a look at where Apple Inc. (NASDAQ:AAPL) stands against other ...